Jobs to Be Done
A guide to consumer-focused innovation through understanding ‘Jobs to be Done’
Summary of 5 Key Points
Key Points
- Understanding what customers want
- The framework of ‘Jobs to be Done’
- In-depth consumer research
- Creating customer-centered innovations
- Applying the theory to real-world situations
key point 1 of 5
Understanding what customers want
Understanding what customers want is a central topic covered in the book, focusing on the concept of ‘job to be done’. Customers essentially ‘hire’ products or services to do a job, and their wants are directed towards getting that job done in the best way possible. This idea shifts the focus from the product itself to what the product can achieve for the customer. Rather than concentrate on features or benefits of the product, it prioritizes the outcome that the customer desires…Read&Listen More
key point 2 of 5
The framework of ‘Jobs to be Done’
‘Jobs to be Done’ is a powerful framework that emphasizes on the core reason behind consumers’ purchasing decisions. This reason is referred to as the ‘job’ that consumers need to fulfill or ‘get done’. It focuses on the outcomes and goals that consumers are trying to achieve with the products or services they purchase. The framework suggests that consumers do not just buy products or services, but they hire them to complete these ‘jobs’. ..Read&Listen More
key point 3 of 5
In-depth consumer research
Jobs to be Done (JTBD) framework encourages a shift in perspective by viewing consumers not solely as demographic profiles, but as individuals with specific problems that need to be solved. It argues that consumers essentially ‘hire’ products or services to perform these ‘jobs’. This places a major emphasis on understanding the problem from the consumer’s viewpoint, focusing less on the product or service itself and more on the purpose it serves…Read&Listen More
key point 4 of 5
Creating customer-centered innovations
Creating customer-centered innovations involves understanding the specific needs or ‘jobs’ that customers need to be done. Rather than focusing on the product or service itself, this perspective emphasizes understanding the circumstances that led the customer to look for a solution. It involves digging deep into the customer’s world and understanding their struggles, motivations, and desired outcomes…Read&Listen More
key point 5 of 5
Applying the theory to real-world situations
The theory of ‘Jobs to Be Done’ is about understanding the customer’s needs in a different and unique way. It emphasizes that customers hire a product or service to do a job for them. The theory suggests that companies need to focus on what that job is in order to innovate and improve their product or service. ..Read&Listen More