Edward de Bono
What’s inside
Lateral Thinking is a book by Edward de Bono which introduces a new approach to problem-solving and generating creative ideas. Unlike traditional vertical thinking, which relies on logical progression, lateral thinking encourages a more free-form and non-linear approach. It suggests that by looking at problems from different angles and challenging conventional patterns of thought, we can break the shackles of our habitual thinking and find innovative solutions and ideas. The book is filled with exercises, techniques, and examples that guide the reader in mastering this thought process.
You’ll Learn
- Improvement of creative problem-solving skills
- Enhanced ability to think outside the box
- Tools for breaking free from conventional thinking patterns
- Strategies for applying creativity in various aspects of life
Key Points
- Introduction to Lateral Thinking
- Difference between Lateral and Vertical Thinking
- Use of Randomness as a Tool
- Various Techniques of Lateral Thinking
- Importance of Creativity in Problem Solving
- Exercises to Develop Lateral Thinking Skills
- Practical Applications in Business and Daily Life
Who’s it For
- Creatives
- Problem Solvers
- Innovators
- Entrepreneurs
- Business Strategists
- Educators
About the author
Edward de Bono is a renowned Maltese physician, psychologist, author, inventor, and consultant. He originated the term ‘lateral thinking’, wrote numerous books on creativity and thinking, and has dedicated his life to teaching people how to think more effectively.