Launch. Book Summary

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Jeff Walker

What’s inside

Launch: An Internet Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams by Jeff Walker teaches readers how to use the ‘Product Launch Formula’ to create a successful online business. The book covers how to generate interest for a new product, build a launch list, and create a sequence that leads to a successful product launch. Walker shares his personal experiences and the stories of others who have used his formula.

You’ll Learn

  • Learning a proven formula for launching products online
  • Acquiring strategies to build and engage an email list
  • Gaining insights from successful product launch case studies
  • Understanding the importance of pre-launch and post-launch phases

Key Points

  • The ‘Product Launch Formula’ and its effectiveness
  • Building a strong pre-launch interest
  • Creating a successful email list
  • The sequence of a profitable product launch
  • Case studies of successful launches using the formula
  • Strategies for maintaining momentum post-launch

Who’s it For

  • Entrepreneurs
  • Digital Marketers
  • Business Owners
  • Product Managers
  • Marketing Professionals

About the author

Jeff Walker is an entrepreneur and the creator of the Product Launch Formula. He turned his knowledge of launching products online into a successful business teaching others. His strategies have transformed digital marketing and helped many to achieve online business success.