Made to Stick. Book Summary

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Chip Heath and Dan Heath

What’s inside

The book explores the art of making ideas memorable, actionable, and enduring in the mind of the listener or reader.

You’ll Learn

  • Improves communication skills
  • Enhances storytelling abilities
  • Helps in marketing and branding
  • Fosters creativity and innovation

Key Points

  • Simplicity Makes Ideas Powerful
  • Unexpectedness Keeps Attention
  • Concreteness Aids Understanding
  • Credibility Makes Ideas Believable
  • Emotions Make Ideas Matter
  • Stories Make Ideas Actionable

Who’s it For

  • Entrepreneurs
  • Marketers
  • Teachers
  • Leaders
  • Communicators

About the author

Chip Heath, a professor at Stanford Graduate School of Business, and Dan Heath, a senior Fellow at Duke University, specialize in business communication and decision-making.