Chip Heath and Dan Heath
What’s inside
The book explores the art of making ideas memorable, actionable, and enduring in the mind of the listener or reader.
You’ll Learn
- Improves communication skills
- Enhances storytelling abilities
- Helps in marketing and branding
- Fosters creativity and innovation
Key Points
- Simplicity Makes Ideas Powerful
- Unexpectedness Keeps Attention
- Concreteness Aids Understanding
- Credibility Makes Ideas Believable
- Emotions Make Ideas Matter
- Stories Make Ideas Actionable
Who’s it For
- Entrepreneurs
- Marketers
- Teachers
- Leaders
- Communicators
About the author
Chip Heath, a professor at Stanford Graduate School of Business, and Dan Heath, a senior Fellow at Duke University, specialize in business communication and decision-making.