Philip Kotler
What’s inside
This book is a visionary approach to marketing where products are tailored to human needs, values and spirit.
You’ll Learn
- Better understanding of modern marketing practices
- Insights into consumer psychology
- Successful strategies for building customer loyalty
- Understanding the importance of values in marketing
Key Points
- Understanding the evolution of marketing
- Recognizing the power of human-centric marketing
- Building customer relationships through shared values
- Incorporating mission, vision and values into marketing
- Understanding the role of technology in Marketing 3.0
Who’s it For
- Business students
- Marketing professionals
- Entrepreneurs
- Business Leaders
About the author
Philip Kotler, a famous marketing guru, is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management.