Marketing 3.0. Book Summary

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Philip Kotler

What’s inside

This book is a visionary approach to marketing where products are tailored to human needs, values and spirit.

You’ll Learn

  • Better understanding of modern marketing practices
  • Insights into consumer psychology
  • Successful strategies for building customer loyalty
  • Understanding the importance of values in marketing

Key Points

  • Understanding the evolution of marketing
  • Recognizing the power of human-centric marketing
  • Building customer relationships through shared values
  • Incorporating mission, vision and values into marketing
  • Understanding the role of technology in Marketing 3.0

Who’s it For

  • Business students
  • Marketing professionals
  • Entrepreneurs
  • Business Leaders

About the author

Philip Kotler, a famous marketing guru, is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University’s Kellogg School of Management.