Marketing 3.0
A forward-thinking exploration of modern, values-centered marketing techniques.
Summary of 5 Key Points
Key Points
- Understanding the evolution of marketing
- Recognizing the power of human-centric marketing
- Building customer relationships through shared values
- Incorporating mission, vision and values into marketing
- Understanding the role of technology in Marketing 3.0
key point 1 of 5
Understanding the evolution of marketing
Marketing has been through a series of evolutionary stages, each characterized by a distinct approach to reaching consumers. Initially, marketing 1.0 was product-oriented, where the primary focus was on selling products regardless of consumers’ needs or preferences. The marketers mainly focused on their products and how to push them out to the market. The strategy behind this approach was largely dependent on mass production, mass distribution, and mass communication…Read&Listen More
key point 2 of 5
Recognizing the power of human-centric marketing
Human-centric marketing, as defined in Marketing 3.0, is a strategic approach where humanity is at the core of business decisions. It moves away from traditional marketing tactics that solely focus on profit and selling a product or service. Instead, it emphasizes understanding and addressing the deeper human needs and aspirations of consumers. It’s a shift from product-centric (1.0) and consumer-centric (2.0) approaches, placing a greater emphasis on values, mission, and purpose…Read&Listen More
key point 3 of 5
Building customer relationships through shared values
Building customer relationships through shared values is a two-way process that benefits both parties involved. From one side, businesses get to enjoy customer loyalty and advocacy. They get to have a group of consumers who are not only interested in their products or services but also believe in what they stand for. These customers become their advocates, spreading the word about the brand and helping to attract new customers…Read&Listen More
key point 4 of 5
Incorporating mission, vision and values into marketing
Marketing 3.0 emphasizes the integration of a company’s mission, vision, and values into their marketing strategy. This approach suggests that consumers today are not just driven by the functionality or the price of a product. They are instead, looking for companies that align with their personal values and aspirations. Therefore, companies can no longer afford to focus solely on the product or the price. They need to communicate their mission, vision, and values to the customers effectively…Read&Listen More
key point 5 of 5
Understanding the role of technology in Marketing 3.0
In Marketing 3.0, technology plays a vital role in shaping customer behaviour and interactions. It is the enabler that facilitates connection, communication, and interaction between marketers and consumers. Through various digital platforms, marketers have the ability to connect with consumers on a personal level, understand their needs and preferences, and provide tailored solutions. Technology also helps in collecting and analysing consumer data, which is crucial in decision making and strategy formulation…Read&Listen More