Measure What Matters. Book Summary

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John Doerr

What’s inside

Measure What Matters by John Doerr elaborates on the concept of Objectives and Key Results (OKRs), a goal-setting framework used by organizations to set challenging, ambitious goals with measurable results. Doerr introduces the framework through real-world case studies from successful organizations like Google, Intel, and various non-profits. The book goes on to explain how to implement OKRs effectively within teams and organizations to drive growth, improve teamwork, and foster a culture of accountability.

You’ll Learn

  • Understanding the OKRs framework and its effectiveness
  • Learning how to set and achieve ambitious goals
  • Insights into Google’s and other companies’ success stories
  • Improving organizational teamwork and accountability

Key Points

  • Introduction to Objectives and Key Results (OKRs)
  • Historical development of OKRs
  • Google’s adoption and adaptation of OKRs
  • Case studies from various organizations
  • The importance of focus and transparency in goals
  • Continuous learning and adjusting OKRs
  • OKRs for non-profits and individual use

Who’s it For

  • Business Leaders
  • Team Managers
  • Startup Founders
  • Productivity Enthusiasts
  • People interested in Organizational Culture

About the author

John Doerr is an American investor and venture capitalist at Kleiner Perkins. He’s known for backing successful companies like Google and Amazon. Doerr’s expertise in growth and innovation strategically positions him to write on goal-setting frameworks.