Stephen Martin, Joseph Marks
What’s inside
The book ‘Messengers’ by Stephen Martin and Joseph Marks dives into the psychology behind why we listen to certain people and ignore others. It uncovers the key factors that make someone influential and how these factors shape our decisions and actions. The book explores a variety of contexts, including politics, advertising, and personal relationships, to demonstrate how the right messenger can make all the difference.
You’ll Learn
- Understanding the psychology behind influence
- Improving communication skills
- Gaining insight into decision-making processes
- Learning to be a better leader
Key Points
- Hard and soft messengers
- Societal impact of influencers
- Characteristics of influential people
- Psychology behind decision making
- Role of messengers in advertising
- Impact of messengers in politics
- Influence in personal relationships
Who’s it For
- Psychology enthusiasts
- Marketers
- Public speakers
- Leaders
- Managers
- Business professionals
About the author
Stephen Martin and Joseph Marks are both psychologists with a keen interest in influence and decision-making. Martin is a bestselling author and speaker, while Marks is a researcher in the field of behavioural science.