Mindf*ck. Book Summary

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Christopher Wylie

What’s inside

A tale of how an elite group of scientists used big data to manipulate the American political landscape.

You’ll Learn

  • Insight into the power of big data
  • Understanding of political manipulation
  • Awareness of privacy risks on social media
  • Enhanced critical thinking on technology’s role in society

Key Points

  • The birth of Cambridge Analytica
  • Microtargeting tactics
  • Manipulation of public opinion
  • The role of Facebook
  • The aftermath and impact on democracy

Who’s it For

  • Political enthusiasts
  • Data science specialists
  • Social psychologists
  • Technology critics

About the author

Christopher Wylie, a data scientist and whistleblower who exposed the unethical practices of Cambridge Analytica.