Neuromarketing. Book Summary

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Patrick Renvoise & Christophe Morin

What’s inside

This book explores the intersection of neuroscience and marketing, highlighting how brain science can influence consumer behavior.

You’ll Learn

  • Understanding consumer behavior
  • Applying neuroscience to marketing efforts
  • Creating more effective marketing strategies
  • Gaining a competitive edge in business

Key Points

  • The science of influence
  • The role of emotions in decision-making
  • The power of the subconscious mind
  • The effect of sensory stimuli on purchasing decisions
  • The trust factor in marketing

Who’s it For

  • Marketers
  • Entrepreneurs
  • Business owners
  • Advertising professionals
  • Consumer behavior researchers

About the author

Patrick Renvoise, a sales veteran, alongside Christophe Morin, a seasoned marketing professional, co-founded SalesBrain, a neuromarketing agency.