Patrick Renvoise & Christophe Morin
What’s inside
This book explores the intersection of neuroscience and marketing, highlighting how brain science can influence consumer behavior.
You’ll Learn
- Understanding consumer behavior
- Applying neuroscience to marketing efforts
- Creating more effective marketing strategies
- Gaining a competitive edge in business
Key Points
- The science of influence
- The role of emotions in decision-making
- The power of the subconscious mind
- The effect of sensory stimuli on purchasing decisions
- The trust factor in marketing
Who’s it For
- Marketers
- Entrepreneurs
- Business owners
- Advertising professionals
- Consumer behavior researchers
About the author
Patrick Renvoise, a sales veteran, alongside Christophe Morin, a seasoned marketing professional, co-founded SalesBrain, a neuromarketing agency.