David Meerman Scott
What’s inside
Newsjacking introduces a new form of marketing by riding the wave of breaking news to gain business exposure.
You’ll Learn
- Gaining creative marketing strategies
- Understanding the impact of timely content
- Learning to leverage social media
- Identifying potential business opportunities
Key Points
- Riding the wave of breaking news
- Timing is key for newsjacking
- Creating compelling, relevant content
- Utilizing social media for visibility
- Analyzing news for business opportunities
Who’s it For
- Marketers
- PR professionals
- Business owners
- Entrepreneurs
- Brand managers
About the author
David Meerman Scott is a successful marketer, keynote speaker, and bestselling author, known for his innovative marketing strategies.