Newsjacking. Book Summary

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David Meerman Scott

What’s inside

Newsjacking introduces a new form of marketing by riding the wave of breaking news to gain business exposure.

You’ll Learn

  • Gaining creative marketing strategies
  • Understanding the impact of timely content
  • Learning to leverage social media
  • Identifying potential business opportunities

Key Points

  • Riding the wave of breaking news
  • Timing is key for newsjacking
  • Creating compelling, relevant content
  • Utilizing social media for visibility
  • Analyzing news for business opportunities

Who’s it For

  • Marketers
  • PR professionals
  • Business owners
  • Entrepreneurs
  • Brand managers

About the author

David Meerman Scott is a successful marketer, keynote speaker, and bestselling author, known for his innovative marketing strategies.