Newsjacking
Capitalizing on breaking news can give your business a marketing edge.
Summary of 5 Key Points
Key Points
- Riding the wave of breaking news
- Timing is key for newsjacking
- Creating compelling, relevant content
- Utilizing social media for visibility
- Analyzing news for business opportunities
key point 1 of 5
Riding the wave of breaking news
Riding the wave of breaking news, commonly known as ‘newsjacking,’ is a strategic practice where businesses or individuals capitalize on current news stories to amplify their brand or message. The core idea is to inject one’s ideas or angles into breaking news, in such a way that the media will be compelled to cover them alongside the original story. It takes advantage of the moment when a story is hot, and the demand for related content is high, but the supply of additional information and viewpoints is still low…Read&Listen More
key point 2 of 5
Timing is key for newsjacking
Newsjacking is predicated on the concept of timing. In essence, it emphasizes on the art of capitalizing on trending news to amplify your marketing message. The process involves identifying a trending topic, crafting a related message or piece of content, and injecting your own twist to it, all in a timely manner. The key here is to be quick enough to ride the news wave before it wanes…Read&Listen More
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Creating compelling, relevant content
Creating compelling, relevant content within the framework of newsjacking involves identifying a trending news story and crafting content that ties your message or brand to the news in a way that adds value to the conversation. The concept hinges on the idea that by latching onto a news story while it’s hot, you can insert your ideas into the media cycle, gaining attention and engagement from an audience that’s already captivated by the topic…Read&Listen More
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Utilizing social media for visibility
Newsjacking is the art and science of injecting your ideas into a breaking news story to generate tons of media coverage, get sales leads, and grow business. The concept centers around the idea of capitalizing on the popularity of a news story to amplify your sales and marketing success. The heart of newsjacking is understanding the broader implications of real-time news and making it work for your brand…Read&Listen More
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Analyzing news for business opportunities
Newsjacking is the practice of capitalizing on the popularity of a news story to amplify the marketing and sales efforts. Businesses and individuals can leverage the intense media coverage and public interest during the time when the news is breaking and trending, to attract attention to their own content, products, or services. This process of aligning your brand message with a current news topic can be used to draw traffic to your website, increase social media engagement, improve SEO, and more…Read&Listen More