April Dunford
What’s inside
Obviously Awesome’ is a practical guide by April Dunford that dives into the world of product positioning. The book provides readers with insights on how to effectively position their products in the market to stand out among competitors. Dunford emphasizes the importance of understanding customers, markets, and the product itself to develop a positioning strategy that resonates with the target audience. The book is filled with real-life examples, frameworks, and actionable tips that can be used by marketers and entrepreneurs to make their products ‘obviously awesome’ to their customers.
You’ll Learn
- Learning to differentiate products in a crowded market
- Enhancing marketing strategies through effective positioning
- Gaining a framework for developing compelling product narratives
- Understanding how to maintain relevance with changing market trends
Key Points
- Understanding the Power of Product Positioning
- Identifying Your True Competitors
- Crafting a Unique Value Proposition
- Aligning Positioning with Customer’s Point of View
- Implementing Positioning through Storytelling
- Leveraging Market Trends
- Evaluating and Evolving Your Positioning
Who’s it For
- Marketing Professionals
- Entrepreneurs
- Product Managers
- Business Strategists
- Startup Founders
About the author
April Dunford is an expert in market strategy and product positioning with over 25 years of experience. She has successfully positioned 16 products and companies, and she shares her extensive knowledge in ‘Obviously Awesome’. Her background includes executive roles in startups as well as large corporations.