Curate This! Summary of Key Points
Curate This! is a guidebook for curators, presenting the basics of the job, the necessary skills, and the challenges of the profession.
Truth, Lies and Advertising Summary of Key Points
Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.
Catastrophe 1914
A detailed retelling of WWI’s first year unfolding political intrigues, military strategies and human dramas.
How Adam Smith Can Change Your Life Summary of Key Points
Russ Roberts delves into Adam Smith’s lesser-known work, revealing timeless truths about human nature, happiness, and virtue.
Strategic Risk Management
Navigate the complexities of business risks and strategic planning effectively.
The Haunted Self Summary of Key Points
This book delves into the theory of structural dissociation, offering insight into the treatment of trauma-related dissociation and complex PTSD.
Brave New Words
Exploring the evolution of language across cultures, with a look at future trends.
The Untethered Soul
Exploring the depths of self-awareness and the path to inner peace.