The Brand Gap
A guide to bridging business strategy with design for building charismatic brands.
If I Understood You, Would I Have This Look On My Face?
Alan Alda’s adventure into improving communication through improv and science.
A Year in the Life of William Shakespeare Summary of Key Points
This book chronicles a pivotal year in the life of William Shakespeare, offering a rich historical context for his writing of ‘Henry V,’ ‘Julius Caesar,’ ‘As You Like It,’ and ‘Hamlet.’
The Defined Dish Summary of Key Points
The Defined Dish is a cookbook featuring healthy and wholesome recipes by Alex Snodgrass. It focuses on simple, family-friendly meals that cater to various dietary needs.
Truth, Lies and Advertising Summary of Key Points
Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.
Millennial Money
A guide to finance comprehension and achieving fiscal liberty at a young age.