Priceless
Explores the psychology behind pricing and how it shapes consumer perception.
Data-driven Marketing
Mastering marketing performance through data analysis and strategic decisions.
Platero and I Summary of Key Points
Platero and I is a lyrical prose depicting the wanderings of a poet and his donkey, Platero, through Moguer, Spain. It’s a tender narrative that blends reality, imagination, and memory.
How to Future
A strategic guide to leading and understanding in a fast-changing world.
The Small BIG Summary of Key Points
The Small BIG, authored by Steve J. Martin, Noah J. Goldstein, and Robert Cialdini, explores the subtle, yet powerful ways in which small changes can greatly enhance one’s ability to persuade and influence others. Drawing on extensive research in the field of persuasion science, the book presents a collection of insights and strategies that challenge conventional wisdom about what drives people to say ‘yes.’ From timing and presentation to the specific choice of words, it illuminates how minor adjustments in approach can lead to significant impacts in outcomes across various contexts, including business, sales, and everyday interactions.
Winners Take All
Exposes the paradoxes of philanthropy in maintaining power structures.