Unconscious Branding Summary of Key Points
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.
Unconscious Branding explores the neurological underpinnings of consumer behavior and the ways marketers can tap into subconscious processes to influence purchasing decisions.
Eat That Frog! is a motivational tool for organizing your life and making the most of your time. It introduces practical tips that can help the reader to be more effective with their time and stop procrastination. The ‘frog’ is a metaphor for the most challenging task of your day, the one you are most likely to procrastinate on. By ‘eating your frog’ first thing in the morning, you get it out of the way and move on to the easier tasks.
This book provides an inside look into Google’s impact on mapping technology and how it has transformed the world.
The Coming Wave: Predicting the Direction of American Science and Technology’ is authored by Jonathan Yarmis. It provides a detailed account of the future of American science and technology, drawing from the author’s vast experience and knowledge in technology and innovation. It discusses the current state of these sectors and the potential developments we can expect in the future.
After angering his father Zeus, the god Apollo is cast down from Olympus and must live as a mortal teenager named Lester Papadopoulos in New York City.
The Glass Castle is a memoir of resilience and redemption, where Jeannette Walls recounts her unconventional, poverty-stricken upbringing at the hands of deeply dysfunctional parents.
Steven Pinker challenges the notion of the mind as a blank slate shaped solely by society, arguing for the influence of genetics and evolution on human behavior.
This volume contains the complete collection of W.B. Yeats’s poetry, reflecting his growth as a poet and his evolving vision.
This book offers practical applications of positive psychology to enhance leadership and improve workplace productivity and satisfaction.