All In by Adrian Gostick and Chester Elton is a business book that delves into the concept of organizational culture and how to create a successful one. It emphasizes that managers should promote a culture of belief in their companies so that employees feel they belong, understand the bigger picture, and are enthusiastic about their work. The book offers practical strategies for fostering this culture, backed by extensive research and case studies.
NurtureShock challenges common perceptions about child-rearing with a blend of scientific research and thought-provoking insights, revealing the flaws in strategies we often take for granted.
Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.
This book shares the real-life experiences, struggles, and learnings from the startup world through the journey of Rand Fishkin, the founder of Moz.
Guide to making informed investment choices for financial future’s security.
A poignant exploration of a Chinese-American family’s loss and longing.
A profound inquiry into the moral implications of a market-driven society.
Master marketing conversions through strategic testing and optimization.