Peril Summary of Key Points

Peril explores the tumultuous transition period between the Trump presidency and the beginning of the Biden era. Woodward, with co-author Robert Costa, delves into the chaotic final months of the Trump administration, the 2020 election, and the challenges facing the new administration.

They Ask You Answer Summary of Key Points

They Ask You Answer’ by Marcus Sheridan is a guide on transforming a business’s marketing strategy by embracing a customer-centric approach. Sheridan shares insights from his experience of saving his pool company from the economic crisis of 2008 by answering customer questions online. The book emphasizes transparency, trust-building, and the importance of educating customers through content that addresses their concerns, questions, and pain points. It offers practical advice for businesses to adapt to the evolving expectations of the digital consumer.