Obviously Awesome Summary of Key Points

Obviously Awesome’ is a practical guide by April Dunford that dives into the world of product positioning. The book provides readers with insights on how to effectively position their products in the market to stand out among competitors. Dunford emphasizes the importance of understanding customers, markets, and the product itself to develop a positioning strategy that resonates with the target audience. The book is filled with real-life examples, frameworks, and actionable tips that can be used by marketers and entrepreneurs to make their products ‘obviously awesome’ to their customers.

Origin Summary of Key Points

In ‘Origin,’ Robert Langdon, Harvard professor of symbology and religious iconology, arrives at the ultramodern Guggenheim Museum Bilbao to attend the unveiling of a discovery that promises to change the face of science forever. The evening’s host is Edmond Kirsch, a forty-year-old billionaire and futurist whose inventions and audacious predictions have made him a renowned global figure. Kirsch, who was one of Langdon’s first students at Harvard two decades earlier, is about to reveal an astonishing breakthrough…one that will answer two of the fundamental questions of human existence.