Project Management for the Unofficial Project Manager
A practical guide to managing projects without formal project management training.
A practical guide to managing projects without formal project management training.
An exposé on Steven Cohen’s hedge fund and the insider trading scandal.
Ronald Wright’s ‘A Short History of Progress’ analyzes the concept of societal progress and its pitfalls, examining past civilizations and their downfalls.
An insight into the disintegration of American unity and how to restore it.
Carrots and Sticks delves into the power of incentives and how they can be employed to influence behavior and achieve goals. The book discusses strategies for motivating oneself and others.
Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.
U Thrive: How to Succeed in College (and Life) is a comprehensive guide written by Dan Lerner and Alan Schlechter, two experts in positive psychology. The book is designed to help college students navigate the challenges and opportunities of college life, with a strong emphasis on applying the principles of positive psychology to foster personal growth, happiness, and success. It covers a wide range of topics, from managing stress and building resilience to finding purpose and creating meaningful relationships. The authors combine scientific research with practical advice and real-world examples to provide readers with strategies to thrive in college and beyond.