When to Rob a Bank Summary of Key Points

When to Rob a Bank’ by Steven D. Levitt and Stephen J. Dubner is a collection of blog posts from their Freakonomics blog. It compiles the most intriguing and insightful pieces written over the years, covering a wide range of topics from economics to societal norms. Unlike their previous books, which focused on explaining counterintuitive truths about our world, this book is more of a miscellany that offers a glimpse into the authors’ curious minds. Through their exploration of bizarre questions and unconventional thoughts, Levitt and Dubner invite readers to look at the world differently.

Hooked Summary of Key Points

Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.