Brotopia Summary of Key Points
Brotopia explores the gender inequality in Silicon Valley, revealing the sexist culture that prevails in the tech industry.
Business for Bohemians Summary of Key Points
Business for Bohemians is a guide for creative individuals who aspire to run their own business without sacrificing their artistic sensibilities. It offers practical advice on combining passion with profit.
Streaming, Sharing, Stealing
Insights into how big data reshapes the entertainment landscape.
The Wife Before Summary of Key Points
A twisted psychological thriller, ‘The Wife Before’ centers around a woman entangled in the seductive web of her fiancé’s ex-wife.
Truth, Lies and Advertising Summary of Key Points
Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.
Growth Hacker Marketing Summary of Key Points
This book explores the new trend of growth hacking, which merges technology and marketing in an innovative way to increase brand popularity and market reach.
The Upcycle
Exploration of eco-effective design for environmental and economic abundance.
The Fear Factor
Exploring how fear shapes human behavior and its underlying neuroscience.