We Were Liars Summary of Key Points

We Were Liars is a contemporary, sophisticated suspense novel from National Book Award finalist and Printz Award honoree E. Lockhart. It tells the story of a privileged family spending the summer on their private island, and the secrets, love, and lies that bind them together. A terrible accident and resulting amnesia add to the intrigue, leading to a shocking twist at the end.

Truth, Lies and Advertising Summary of Key Points

Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.