‘Selling the Invisible’ is a groundbreaking guide to the unique challenges and opportunities involved in selling services, as opposed to tangible products. The book provides insightful strategies for service marketing, emphasizing the importance of building relationships, understanding customer needs, and delivering exceptional value. Through real-world examples, it illustrates how to differentiate and position services in the market effectively.
An anatomical guide to optimizing strength training and preventing injuries.
《Friend of a Friend》, authored by David Burkus, offers a fresh perspective on networking. Rather than focusing on the traditional approach of meeting strangers, Burkus delves into the science of how networks work and how to leverage existing connections. With insights from sociology, psychology, and network science, the book provides practical advice on how to effectively grow and nurture a network that can lead to significant personal and professional opportunities. It challenges readers to think differently about their relationships, illustrating the power of indirect connections and the hidden influences within their social circles.
An innovative approach to boost sales using data, technology, and inbound selling.
A sharp, humorous clash of ambitions turns into love for two competing colleagues.
An exploration of how power dynamics have changed in the modern, connected world, and how to navigate them.
Every Moment Holy’ is a collection of liturgies and prayers for various occasions, aimed at recognizing the sacred in everyday moments.
Guts is a captivating graphic memoir by Raina Telgemeier that explores her struggles with anxiety and stomach problems during her elementary school years. Through heartfelt storytelling and expressive illustrations, Telgemeier addresses themes of health, friendship, and the journey of growing up.