Who Not How Summary of Key Points

《Who Not How》, authored by Dan Sullivan and Dr. Benjamin Hardy, is a motivational book that turns traditional goal achievement on its head. Instead of getting bogged down by the ‘how’ of accomplishing tasks, it encourages individuals to focus on the ‘who’—that is, finding the right people to help you achieve your goals. The book is underpinned by the idea that collaboration and leveraging the talents of others can lead to greater success and satisfaction in both personal and professional life. It combines Sullivan’s entrepreneurial insights with Hardy’s psychological expertise to offer a new perspective on productivity and growth.

They Ask You Answer Summary of Key Points

They Ask You Answer’ by Marcus Sheridan is a guide on transforming a business’s marketing strategy by embracing a customer-centric approach. Sheridan shares insights from his experience of saving his pool company from the economic crisis of 2008 by answering customer questions online. The book emphasizes transparency, trust-building, and the importance of educating customers through content that addresses their concerns, questions, and pain points. It offers practical advice for businesses to adapt to the evolving expectations of the digital consumer.