On Writing Well Summary of Key Points

On Writing Well’ is an essential guide authored by William Zinsser, aimed at improving writing skills, particularly in the realm of nonfiction. With wit, wisdom, and a clear voice, Zinsser offers practical advice on the craft of writing. The book tackles issues of structure, style, usage, and the writer’s attitude, emphasizing clarity, simplicity, and brevity. The guide has chapters dedicated to various forms of writing, such as sports, business, arts, and memoir writing, each filled with examples and keen insights.

This Is Marketing Summary of Key Points

This Is Marketing’ by Seth Godin argues that marketing is not about the products you make but the stories you tell. Godin emphasizes the importance of creating marketing that’s empathetic, serves others, and creates change. He refutes mass marketing techniques and instead focuses on ‘smallest viable markets’ and building trust and permission with your audience. The book lays out the core principles of marketing that resonate with today’s audiences and calls for marketers to focus on making a difference.