Meaningful Summary of Key Points

In ‘Meaningful: The Story of Ideas That Fly,’ Bernadette Jiwa reveals how companies and individuals can build products and services that deeply connect with customers. Through a series of case studies and stories, Jiwa demonstrates why certain products resonate with consumers and how to replicate this success. She emphasizes the importance of understanding the customer’s story and the role of empathy in product development. The book provides insights into creating offerings that don’t just sell but also make a significant impact on people’s lives.

Who Not How Summary of Key Points

《Who Not How》, authored by Dan Sullivan and Dr. Benjamin Hardy, is a motivational book that turns traditional goal achievement on its head. Instead of getting bogged down by the ‘how’ of accomplishing tasks, it encourages individuals to focus on the ‘who’—that is, finding the right people to help you achieve your goals. The book is underpinned by the idea that collaboration and leveraging the talents of others can lead to greater success and satisfaction in both personal and professional life. It combines Sullivan’s entrepreneurial insights with Hardy’s psychological expertise to offer a new perspective on productivity and growth.