This Is Marketing Summary of Key Points

This Is Marketing’ by Seth Godin argues that marketing is not about the products you make but the stories you tell. Godin emphasizes the importance of creating marketing that’s empathetic, serves others, and creates change. He refutes mass marketing techniques and instead focuses on ‘smallest viable markets’ and building trust and permission with your audience. The book lays out the core principles of marketing that resonate with today’s audiences and calls for marketers to focus on making a difference.

Franchise Your Business Summary of Key Points

Franchise Your Business, authored by Mark Siebert, serves as an indispensable guide for business owners who are considering franchising as a growth strategy. The book delves deep into the complexities of franchising, offering a comprehensive roadmap from the conception of the idea to the execution stage. Siebert shares insights from his extensive experience, highlighting the benefits and challenges of franchising, and providing practical advice on how to avoid common pitfalls. The book also includes case studies, checklists, and legal considerations, making it a thorough resource for anyone looking to expand their business through franchising.