Powers and Thrones Summary of Key Points
Powers and Thrones is a panoramic history of the formative years of the modern world, exploring the changes in politics, warfare, and culture that shaped the Middle Ages.
The Power of Visual Storytelling
Strategies for marketing brands through compelling visual storytelling on social media.
Blink
Explore the science and psychology behind making decisions in the blink of an eye.
Big Potential Summary of Key Points
Big Potential breaks the myth of the lone achiever, arguing that true success is a team sport. It highlights how our potential is enhanced through the power of connectedness and collaboration.
Undo It! Summary of Key Points
Undo It! explains how integrating simple lifestyle changes can prevent and reverse common chronic diseases, emphasizing a plant-based diet, stress reduction, and regular exercise.
The Book of Humans Summary of Key Points
Adam Rutherford explores the complex evolution, biology, and sociology that distinguish humans from other species.
Awakening Your Ikigai
Explore how to infuse daily life with joy and purpose through Japan’s ikigai.
Truth, Lies and Advertising Summary of Key Points
Truth, Lies, and Advertising: The Art of Account Planning, authored by Jon Steel, delves into the intriguing world of account planning in the advertising industry. With a mix of personal anecdotes, case studies, and theoretical insights, Steel offers a comprehensive look at how effective account planning can significantly enhance the quality and impact of advertising campaigns. He emphasizes the importance of understanding the consumer’s perspective and using this insight to guide the creative process. The book also critiques the traditional methods of advertising, advocating for a more research-driven and strategic approach to campaign development.