Meaningful Summary of Key Points

In ‘Meaningful: The Story of Ideas That Fly,’ Bernadette Jiwa reveals how companies and individuals can build products and services that deeply connect with customers. Through a series of case studies and stories, Jiwa demonstrates why certain products resonate with consumers and how to replicate this success. She emphasizes the importance of understanding the customer’s story and the role of empathy in product development. The book provides insights into creating offerings that don’t just sell but also make a significant impact on people’s lives.

If You Tell Summary of Key Points

‘If You Tell’ is a chilling true crime story of three sisters who survived their sadistic mother’s unimaginable abuse and went on to expose her. The book dives deep into the shocking horrors suffered by the children at the hands of their own parents, and their courageous journey to escape from the clutches of their mother, leading to her eventual incarceration.