Fascinate Summary of Key Points
Fascinate, by Sally Hogshead, explores the seven universal triggers that can be used to captivate any audience. These triggers are Lust, Mystique, Alarm, Prestige, Power, Vice, and Trust. The book delves into the psychology behind these triggers and provides practical advice on how to use them to be more persuasive and engaging in personal and professional interactions. Hogshead employs ample examples and stories to illustrate how these triggers have been effectively used in various scenarios.