Killing Lincoln Summary of Key Points

Killing Lincoln is a historical narrative written by Bill O’Reilly and Martin Dugard. This book focuses on the events surrounding the assassination of President Abraham Lincoln in 1865. It offers a comprehensive view of the conspiracies and the individuals involved in the assassination, along with detailing the aftermath of the tragic event.

Ogilvy on Advertising Summary of Key Points

In ‘Ogilvy on Advertising’, David Ogilvy, the advertising legend, shares his insights and experiences in the field of advertising. Drawing from his vast experience, Ogilvy provides readers with a comprehensive guide on what it takes to create successful advertising campaigns. He covers a range of topics from research and campaign strategy to copywriting and design. The book is filled with examples of successful advertising alongside Ogilvy’s own analysis of why they worked. His candid and often humorous commentary provides a timeless look into the advertising industry and its practices.