Thinking in New Boxes Summary of Key Points

Thinking in New Boxes’ is a book that challenges the conventional ‘thinking outside the box’ mantra, proposing that creativity and innovation are best fostered through the construction and exploration of new mental models or ‘boxes.’ The authors argue that it’s not about discarding boxes but rather continuously creating new ones that can lead to breakthrough thinking. They outline a five-step process for harnessing creativity and adapting to change in the business world, providing readers with practical tools and examples.