Frames of Mind
Intelligence is multi-faceted, reshaping your understanding of personal abilities and learning.
Intelligence is multi-faceted, reshaping your understanding of personal abilities and learning.
This inspirational guide is for those seeking to create a meaningful self-employed lifestyle. Marianne Cantwell shares advice on escaping the traditional work environment to find happiness and financial independence through a career that aligns with one’s passions and personality.
Harry faces challenges at Hogwarts while the Order opposes the rising power of Voldemort. Dark secrets are revealed as the wizarding world heads towards conflict.
A revitalizing journey through native culinary traditions and recipes.
Explores the latest research into the science of dreaming, revealing the intricate workings of the human brain during sleep.
Insights into building and sustaining prestigious, coveted brands.
Insights into Hollywood’s pitch techniques for effective communication and storytelling.
Frenemies by Ken Auletta explores the profound changes in the advertising industry, driven by digital revolution and changing consumer habits. It delves into the complex relationships between ad agencies, their clients, and media platforms, highlighting how these relationships have evolved from partnerships to adversarial ‘frenemy’ dynamics. Auletta provides an in-depth look at the challenges and opportunities this disruption brings, featuring interviews with key industry players. The book offers a comprehensive view of the advertising world’s past, present, and uncertain future, shedding light on the strategies companies use to stay relevant in a rapidly changing landscape.