Hooked Summary of Key Points

Hooked provides insights into how products can become an integral part of our daily routines. Using examples from successful companies, the author provides a step-by-step guide on how products can subtly influence our behaviors and create consumer habits. The book proposes the ‘Hook Model’, a four-step process that encourages customer engagement and ensures repeated use.

Thirteen Days Summary of Key Points

Thirteen Days is a gripping account of the Cuban Missile Crisis in 1962, written by Robert F. Kennedy, then the U.S. Attorney General. The book details the tense negotiations and critical decision-making that occurred over the thirteen days in which the United States and the Soviet Union stood on the brink of nuclear war. Through Kennedy’s perspective, readers get an insider’s view of the deliberations within the Kennedy administration, including the intensive discussions in the Executive Committee of the National Security Council and the private counsel between him and his brother, President John F. Kennedy.