Faris Yakob
What’s inside
Paid Attention explores the evolving nature of the advertising industry and how to capture consumer attention amidst a fragmented media landscape.
You’ll Learn
- Understanding modern advertising dynamics
- Learning strategies for consumer engagement
- Gaining insights on effective campaign creation
- Exploring the future direction of advertising
Key Points
- Evolving Nature of Advertising
- Challenges of Consumer Engagement
- Emerging Media Platforms
- Creating Effective Campaigns
- The Science of Attention
- Future of Advertising Strategies
Who’s it For
- Marketing professionals
- Business owners
- Advertising students
- Brand managers
About the author
Faris Yakob is a thought leader in marketing and an expert on the intersection of media and technology.