Rohit Bhargava
What’s inside
Personality Not Included is a compelling narrative that underscores the importance of authenticity in business. Authored by Rohit Bhargava, this book delves into how businesses can stand out by embracing their unique identity and personality, rather than blending into the sea of sameness that defines many industries today. Bhargava uses a mix of case studies, stories, and practical advice to show how brands can connect with their audience on a deeper level by being more human, approachable, and authentic. He argues that in a world where consumers are bombarded with thousands of marketing messages daily, a genuine personality is not just nice to have but a critical component of business success.
You’ll Learn
- Understanding the critical role of authenticity in business success
- Learning practical strategies for infusing a brand with personality
- Gaining insights from real-world cases of brands that have successfully leveraged their authenticity
- Improving marketing and branding skills by applying principles of human connection and storytelling
Key Points
- The importance of authenticity in business
- Case studies on brands that succeeded with personality
- Strategies for businesses to uncover their unique identity
- The role of storytelling in building a brand personality
- Practical advice for implementing authenticity
- Challenges of maintaining authenticity as businesses scale
- Future trends in brand personality and consumer expectations
Who’s it For
- Marketing professionals
- Business owners
- Brand managers
- Entrepreneurs
- Students studying business or marketing
About the author
Rohit Bhargava is a trend curator, marketing expert, and the founder of the Non-Obvious Company. Known for his keen observations on business, marketing, and culture, Bhargava has authored several bestselling books. His insights have helped many professionals and companies to think differently and innovate. Bhargava’s approachable writing style and deep understanding of the business landscape make him a sought-after speaker and consultant.