Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
What’s inside
Play Bigger guides readers on how to establish a new market category and become the category king, using strategies such as category design.
You’ll Learn
- Understanding market categories
- Learning how to dominate a market
- Strategic business positioning
- Insights into successful entrepreneurship
Key Points
- The concept of category kings
- Importance of category design
- The role of product, company, and category
- Timing the market
- The Magic Triangle of product, company, and category
- Building and maintaining category dominance
- Case studies of successful category kings
Who’s it For
- Entrepreneurs
- Marketing Professionals
- Business Strategists
- Innovators
- Start-up Founders
About the author
Al Ramadan, Dave Peterson, Christopher Lochhead, and Kevin Maney are experts in marketing and growth strategies.