Aaron Ross
What’s inside
Predictable Revenue details the tactics and strategies that enabled Salesforce.com to significantly boost its revenue through a unique outbound sales process.
You’ll Learn
- Learn effective sales strategies for business growth
- Understand how to build a self-replicating sales team
- Discover how to generate leads without cold calling
- Learn the importance of sales specialization
Key Points
- Separate sale roles to improve performance
- Create a dedicated prospecting team
- Implement a ‘Cold Calling 2.0’ approach
- Use email to generate leads effectively
- Establish a framework for a predictable pipeline
- Focus on lead qualification and nurturing
- Scale the sales process for growth
Who’s it For
- Entrepreneurs
- Sales Professionals
- Business Owners
- Marketing Teams
- Sales Managers
About the author
Aaron Ross is a sales strategist and the architect of Salesforce.com’s breakthrough sales methods, driving high growth.