William Poundstone
What’s inside
Priceless explores the hidden psychology of value and the complex relationship between perception and price. It unveils how businesses manipulate pricing strategies.
You’ll Learn
- Understanding the psychological factors that influence pricing
- Learning strategies to set more effective prices
- Gaining insights on consumer behavior and decision-making
- Developing a critical eye for marketing and pricing tactics
Key Points
- The psychological perception of value
- The influence of pricing on buying behavior
- The art of anchoring in sales
- How businesses leverage price illusions
- The relationship between price and quality perception
- Strategies for effective pricing
- The role of emotion in pricing decisions
Who’s it For
- Marketers
- Business Professionals
- Psychologists
- Entrepreneurs
- Consumers interested in behavioral economics
About the author
William Poundstone is an acclaimed author and journalist, known for his accessible approach to complex subjects like science and economics.