Priceless. Book Summary

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William Poundstone

What’s inside

Priceless explores the hidden psychology of value and the complex relationship between perception and price. It unveils how businesses manipulate pricing strategies.

You’ll Learn

  • Understanding the psychological factors that influence pricing
  • Learning strategies to set more effective prices
  • Gaining insights on consumer behavior and decision-making
  • Developing a critical eye for marketing and pricing tactics

Key Points

  • The psychological perception of value
  • The influence of pricing on buying behavior
  • The art of anchoring in sales
  • How businesses leverage price illusions
  • The relationship between price and quality perception
  • Strategies for effective pricing
  • The role of emotion in pricing decisions

Who’s it For

  • Marketers
  • Business Professionals
  • Psychologists
  • Entrepreneurs
  • Consumers interested in behavioral economics

About the author

William Poundstone is an acclaimed author and journalist, known for his accessible approach to complex subjects like science and economics.