Seth Godin
What’s inside
Purple Cow’ explains why building remarkable products that stand out is the key to marketing success in a crowded market.
You’ll Learn
- Understanding the necessity of innovation in business
- Learning strategies for standing out in a crowded market
- Gaining insight into modern marketing techniques
- Inspiration for creating remarkable products or services
Key Points
- The old advertising models are no longer effective
- Being ‘safe’ is risky for businesses
- The importance of creating a ‘Purple Cow’
- The ideavirus and sneezers
- How to find a remarkable idea
- Case studies of successful ‘Purple Cows’
- Transforming your product or business
Who’s it For
- Marketers
- Entrepreneurs
- Business Owners
- Startup Founders
- Product Managers
About the author
Seth Godin is an influential marketing guru, author, and entrepreneur, known for his thought-provoking insights on marketing and business.