Reading the Comments. Book Summary

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Joseph M. Reagle Jr.

What’s inside

Reading the Comments delves into the ubiquitous world of online comments and the interactions they engender.

You’ll Learn

  • Insight into the role of comments on the web
  • Understanding the dynamics of online interaction
  • Strategies to manage and interpret comments
  • Awareness of ethical considerations in digital communication

Key Points

  • The Nature of Online Commentary
  • The Impact of Commenters on Public Opinion
  • Understanding Trolls and Haters
  • The Influence of Positive Engagement
  • Navigating Manipulation in Comments
  • The Role of Comments in Digital Marketing
  • Ethical Considerations in Online Interactions

Who’s it For

  • Social Media Users
  • Digital Marketers
  • Communication Scholars
  • Internet Enthusiasts

About the author

Joseph M. Reagle Jr. is a scholar specializing in the intersection of digital culture and cyber-social behaviors.