Claude C. Hopkins
What’s inside
Scientific Advertising is a foundational text on the principles of advertising and marketing. Hopkins offers practical advice, grounded in his experiences and empirical testing.
You’ll Learn
- Understanding the fundamentals of advertising
- Learning the importance of testing and data
- Improving copywriting skills
- Gaining insights into consumer psychology
Key Points
- Importance of testing in advertising
- The cost of ads must return more in sales
- Specific knowledge is key to effective advertising
- The significance of headlines
- How to use psychology in advertising
- Why good copy is essential
- The value of understanding the customer
Who’s it For
- Marketing Professionals
- Advertisers
- Business Owners
- Students of Marketing
About the author
Claude C. Hopkins was a pioneering figure in advertising, known for developing innovative and effective ad campaigns.