Sell Or Be Sold. Book Summary

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Grant Cardone

What’s inside

In ‘Sell Or Be Sold’, Grant Cardone explores the importance of selling in every aspect of life. He contends that whether we recognize it or not, we are all involved in sales. Cardone provides readers with strategies to enhance their sales skills, which he believes are essential for success in any field. The book covers the mindset one should adopt to become successful at selling, as well as practical techniques to improve sales efficacy. It also emphasizes the significance of selling oneself on one’s own ideas and goals as a precursor to convincing others.

You’ll Learn

  • Enhanced understanding of sales principles applicable to various life situations
  • Improved skills in negotiation and persuasion
  • Greater confidence in one’s own ideas and the ability to sell them to others
  • Practical strategies for overcoming rejection and closing more deals

Key Points

  • Understanding the concept of ‘selling’ in every interaction
  • Developing a successful sales mindset
  • Tactics for improving sales skills and techniques
  • The importance of believing in your own product or idea
  • How to handle rejection and failure
  • Strategies for closing deals effectively
  • Mastering the art of negotiation and persuasion

Who’s it For

  • Sales professionals
  • Entrepreneurs
  • Business owners
  • Marketing students
  • Individuals interested in personal development

About the author

Grant Cardone is a highly recognized sales trainer, motivational speaker, and real estate investor. Known for his energetic personality and entrepreneurial spirit, Cardone has authored several books and runs Cardone Training Technologies that helps companies grow sales by modifying their sales processes.