Harry Beckwith
What’s inside
‘Selling the Invisible’ is a groundbreaking guide to the unique challenges and opportunities involved in selling services, as opposed to tangible products. The book provides insightful strategies for service marketing, emphasizing the importance of building relationships, understanding customer needs, and delivering exceptional value. Through real-world examples, it illustrates how to differentiate and position services in the market effectively.
You’ll Learn
- Improved marketing strategies for services
- Enhanced understanding of customer needs
- Effective service differentiation and positioning
- Increased customer satisfaction and loyalty
Key Points
- Focus on the intangible nature of services
- Importance of building strong customer relationships
- Differentiating and positioning services
- Delivering exceptional value
- Leveraging real-world examples for practical insights
- Understanding customer needs and expectations
Who’s it For
- Marketing professionals
- Service industry executives
- Entrepreneurs
- Sales personnel
- Business students
About the author
Harry Beckwith is a renowned marketing expert and consultant, best known for his innovative approaches to selling services. His insights and strategies have transformed how businesses approach service marketing, making him a sought-after speaker and author in the field.