Selling with Noble Purpose. Book Summary

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Lisa Earle McLeod

What’s inside

In ‘Selling with Noble Purpose,’ Lisa Earle McLeod introduces a revolutionary approach to sales that focuses on a deeper sense of purpose beyond just making money. McLeod argues that salespeople who aim to make a difference in customers’ lives achieve greater satisfaction and deliver better results. The book is filled with real-life stories, practical strategies, and insights on how to infuse sales efforts with a noble purpose. It shifts the paradigm from a numbers-focused approach to a value-driven strategy, demonstrating how this shift not only accelerates sales growth but also enhances team motivation and customer engagement.

You’ll Learn

  • Gain insights into integrating purpose with business for better sales
  • Learn practical strategies to improve sales and customer relations
  • Understand the importance of purpose-driven sales teams
  • Discover how to make your work more meaningful and impactful

Key Points

  • The importance of having a noble purpose in sales
  • How noble purpose affects customer relationships
  • Strategies for discovering your own noble purpose
  • Implementing noble purpose in your sales approach
  • Case studies of companies succeeding with noble purpose
  • The impact of noble purpose on sales performance
  • Building a team culture around noble purpose

Who’s it For

  • Sales professionals
  • Business leaders
  • Marketing specialists
  • Entrepreneurs
  • Anyone interested in ethical business practices

About the author

Lisa Earle McLeod is a leading authority on sales leadership and the founder of McLeod & More, Inc. She is a sought-after speaker, consultant, and strategist, known for her work in enhancing sales effectiveness and leadership with purpose. McLeod’s innovative ideas have made her a go-to expert for organizations aiming to improve their sales functions and make a meaningful impact in their industry.