Neil Rackham
What’s inside
A sales strategy book that provides a scientific method for selling high-value products and services.
You’ll Learn
- Learn proven sales techniques
- Improve negotiation skills
- Boost business growth
- Enhance customer relationship management
Key Points
- Understanding the SPIN model
- Significance of preparation
- Importance of asking right questions
- Role of ‘Implication’ and ‘Need-Payoff’
- Effective closing techniques
Who’s it For
- Sales Professionals
- Business Leaders
- Entrepreneurs
- Marketing Enthusiasts
About the author
Neil Rackham, a renowned author and sales consultant, has revolutionized sales techniques with his scientific approach.