Jake Knapp, John Zeratsky, Braden Kowitz
What’s inside
Sprint offers a transformative formula by Google Ventures for testing ideas and solving complex problems within just five days.
You’ll Learn
- Learning a structured process for rapid problem-solving
- Ability to test product ideas quickly without vast resources
- Understanding how to make fast decisions in a team
- Gaining insights on user experience with minimal investment
Key Points
- The Sprint Process: A Five-Day Plan for Answering Critical Business Questions
- Map Out the Problem and Pick a Target
- Sketch Competitive Solutions on Tuesday
- Decide on the Best Solution and Create a Testable Hypothesis
- Prototype the Best Solution on Thursday
- Test the Prototype with Real Users on the Final Day
Who’s it For
- Entrepreneurs
- Product Managers
- Designers
- Marketers
- Business Strategists
About the author
Jake Knapp is the inventor of the Google Ventures sprint process. He’s joined by Zeratsky and Kowitz, experienced designers and GV teammates.