Simon Sinek
What’s inside
Start with Why discloses how leaders who’ve had the greatest influence in the world think, act and communicate the same way.
You’ll Learn
- Learn effective leadership
- Understand the importance of purpose
- Gain insights into successful marketing strategies
- Enhance communication skills
Key Points
- The Golden Circle concept
- Importance of starting with ‘Why’
- Differences between manipulation and inspiration
- Role of trust in customer loyalty
- Case studies of Apple and the Wright Brothers
Who’s it For
- Business Leaders
- Entrepreneurs
- Marketers
- Management Students
About the author
Simon Sinek, a British-American author, motivational speaker and marketing consultant, focusses on leadership and corporate culture.