Start with Why (Old Version)
Discover the importance of starting with ‘Why’ in leadership and business.
Summary of 5 Key Points
Key Points
- The Golden Circle concept
- Importance of starting with ‘Why’
- Differences between manipulation and inspiration
- Role of trust in customer loyalty
- Case studies of Apple and the Wright Brothers
key point 1 of 5
The Golden Circle concept
The Golden Circle concept is a model proposing that successful individuals and organizations communicate from the inside out, starting with their ‘Why,’ followed by their ‘How,’ and finally their ‘What.’ At the core is the ‘Why,’ which refers to the purpose, cause, or belief that inspires an individual or organization to do what they do. It is the deep-rooted motivation and reason for existence. This ‘Why’ is not about making money – that’s a result. It’s a question that reflects towards the values, culture, and identity that forms the foundations of actions…Read&Listen More
key point 2 of 5
Importance of starting with ‘Why’
The importance of starting with ‘Why’ is a vital concept that is emphasized throughout. It means establishing the purpose, cause, or belief that inspires you to do what you do. Before delving into ‘What’ you do or ‘How’ you do it, it’s crucial to identify and understand your ‘Why’. This ‘Why’ forms the basic foundation of your actions and decisions, and it serves as a guiding beacon in your journey towards your goals and aspirations…Read&Listen More
key point 3 of 5
Differences between manipulation and inspiration
Manipulation refers to a range of tactics that companies use to influence customer behavior and decision-making. These tactics include price drops, promotions, fear, aspirations, peer pressure, and novelty, among others. While these methods can drive sales and result in transactions, they do not foster customer loyalty or encourage long-term engagement. The use of manipulation strategies often leads to a cycle where companies feel compelled to continue employing these tactics to maintain their sales figures, creating a dependency on manipulative measures to achieve short-term results…Read&Listen More
key point 4 of 5
Role of trust in customer loyalty
Trust plays an integral part in building customer loyalty. It is the belief that a particular brand or company will deliver as promised which builds a strong bond with the customer base. This bond is not just about a single transaction or purchase, but rather about an ongoing relationship. This relationship is based on the consistency of the company in delivering its promises time and again, and not just in terms of product quality, but also in terms of service and overall customer experience…Read&Listen More
key point 5 of 5
Case studies of Apple and the Wright Brothers
Apple’s perspective focuses on the ‘Why’ before the ‘How’ and ‘What’. Apple believes in challenging the status quo and thinking differently. The way they challenge the status quo is by making their products beautifully designed, simple to use, and user-friendly. They just happen to make great computers. This belief and approach have guided Apple’s strategy and product development, leading to innovative and groundbreaking products like the iPhone and iPad, which have reshaped industries…Read&Listen More