Switch: How to Change Things When Change is Hard
Chip Heath and Dan Heath
What’s inside
Switch delves into how change works, uncovering the pattern hidden in successful shifts—from losing weight to tracking spending.
You’ll Learn
- Understanding the psychology behind change
- Tips to effect personal and organizational changes
- Insight into overcoming resistance to change
- Learning to leverage successes to promote change
Key Points
- Understanding how our mind affects our ability to change
- The concept of ‘bright spots’ in effecting change
- Scripting the critical moves to guide behavior
- Creating a sense of identity to inspire change
- Shaping the path to facilitate change
Who’s it For
- Business Leaders
- Psychologists
- Self-help enthusiasts
- Change management professionals
About author
Chip Heath and Dan Heath are New York Times bestselling authors known for their innovative work on decision-making and change.